A Dream Come True with Magnolia
BMW 530i new sedan was unveiled by Persia Khodro Company in a dreamlike event organized by the Magnolia Advertising Company under the dnaunion company group. Arash Afshin, Chief Executive Officer, Magnolia Advertising Company comments on the ceremony:
“Specific target clients are after BMW 530i model: Clients who in addition to the car model, care about receiving top-notch services and for the same reason turn to Persia Khodro. Therefore, with due regard to the specific customers of this model, a different and attractive concept was designed for the event: A concept that would fit the type of product and status of the Persia Khodro Company on the market.
“Holding special events in our country to unveil a special car model has always been challenging because finding a location with a suitable altitude a car could enter has its own complexities: Complexities that would limit the implementation of the concept.
“Despite all these challenges ahead, Hotel Esteghlal was selected as the venue of the event by our team. A specific stage was designed in the show room so that a person could display a particular lifestyle -- a style which would communicate the main message of the concept to the main audience of Persia Khodro in a simpler language: A style which would give the audiences a pleasant feeling and generate positive feedbacks.
“This different event had a nice ending; in conclusion of the ceremony that person displayed one of the main specifications of the sedan by simply pushing the “auto park” button. This different ending made the event a dream come true for the audience. The entire event was designed based on the brand character and this made it easier for the audience to connect.
Other project production & design agents Sanaz Shenasa (Customer Department Manager) Hamed Khorsand (Creative Project Manager) Leila Khamseh (Studio Manager) Kian Yaghouti (Production & Traffic Supervisor) Aida Alam Alhodai (Production Executive) Mohsen Ebrahimi (Production Assistant) Neda Fereydouni (Graphic Designer)