{"id":4143,"date":"2017-08-22T00:00:00","date_gmt":"2017-08-21T19:30:00","guid":{"rendered":"http:\/\/localhost\/en-us\/research-on-valuable-capital-market-brands\/"},"modified":"2017-08-22T00:00:00","modified_gmt":"2017-08-21T19:30:00","slug":"research-on-valuable-capital-market-brands","status":"publish","type":"post","link":"https:\/\/dnaunion.com\/en-us\/research-on-valuable-capital-market-brands\/","title":{"rendered":"Research on Valuable Capital Market, Brands"},"content":{"rendered":"

The applied seminar on acquaintance with smart software and technologies for marketing and advertising was held at Sharif University of Technology with the participation of market research activists and researchers in this field in the month of Mordad (July\/August) this year. Emrooz Marketing Research Company (EMRC) from the dnaunion<\/strong> group was also present in the seminar and outlined exclusive tools used for market research in this company.<\/p>\n

In this seminar, Dr. Nasser Pashapour Nikoo, Managing Director of the dnaunion<\/strong> group said: \u201cAll the brands take tortous stages in order to present their products: Stages in which when the customers stand in front of the product, they would not pay special attention to it. For the customers, it is not important what a difficult direction the brands take in order to present the product to the market. But the brands cannot remain indifferent towards the reaction of the customers. The brands should know about the purchase and consumption patterns of the customers and their way of thinking. All these cases are extractable through qualitative and quantitative date for the market research. The outlook about the information derived from market research depends on the line of thinking of every organization. This is a way of thinking that has not been dealt with properly in Iran. Some Iranian brands look at the research information as the cost. This is at ae time that market research not only is not a cost but is an important capital for the brands. Those brands in the market would outstrip their competitors in the market which have paid attention to this important issue.\n <\/p>\n

 \n <\/p>\n

Answering Questions in Different Market Stages<\/strong>\n <\/p>\n

Pashapour said: \u201cKeep in mind that the brands should answer different questions in each stage of the product cycle in the market. These questions will change on the basis of whether the brand is in the initial, maturity or growth stage. The brands will change up to the time they reach maturity, changes that will take place step by step: Steps that should be taken with care. Philip Kotler, the father of modern marketing, in his book has discussed these questions in detail and has stated that the brands should answer which question in each stage. Checking the questions in not specific to any one region of the world and the brands in every market should respond to them. The brands in the Iranian markets should answer different questions in order to be successful. The questions that are answered with the help of the data derived from market research. Of course, market research is not important specifically for businesses, rather its outcome should be used. Market research data are collected in different ways. Some of the data collected are capable of being offered to all those active in one section of the market. However, in the meantime research studies are conducted exclusively upon the orders of a brand. To collect research data requires specific tools. The brands, stage by stage, are faced with different questions which should be answered with the help of the data provided by the tools. The tools for the collection of research data (TGI) are consumer behavior recognition tools (A*dx), advertising cost monitoring tool for the brands (X*Trim), evaluating television advertising of brands (x*pos), a tool for monitoring retail. These cases are standard tools which have been used by EMRC for years.\n <\/p>\n

The Manager Director of the dnaunion<\/strong> group added: \u201cIn continuation, reference will be made to the questions that the brands usually should answer in different stages of the product cycle in the market. Each of these questions could be answered through one of the tools. Some of the questions expressed are in the following forms:\n <\/p>\n

Stage prior to entering into the market<\/strong>\n <\/p>\n

\u2022 Size of the market during the entry of the brand?\n <\/p>\n

\u2022 Extent of product influence in the market?\n <\/p>\n

\u2022 How the market will change?\n <\/p>\n

\u2022 Surveying consumption habits of customers?\n <\/p>\n

\u2022 Amount of share demanded by the competitors in the market?\n <\/p>\n

\u2022 Attitude of consumers towards the brand names?\n <\/p>\n

\u2022 Attitude of consumers towards the product price?\n <\/p>\n

\u2022 Ways of pricing the brands?\n <\/p>\n

 \n <\/p>\n

Stage of brand entry into the market<\/strong>\n <\/p>\n

\u2022 What kind of products the consumer is interested in?\n <\/p>\n

\u2022 Identification of target group by the competitors?\n <\/p>\n

\u2022 Analysis of a typical day of the customers?\n <\/p>\n

\u2022 Understanding media usage behavior of the customers?\n <\/p>\n

\u2022 Identifying TV watching pattern of the customers?\n <\/p>\n

\u2022 On the basis of what subjects do the audiences watch TV?\n <\/p>\n

\u2022 How is distribution of promotional budget of brands in the media?\n <\/p>\n

\u2022 How is the annual budgeting of brands?\n <\/p>\n

\u2022 Initial evaluation of TV commercials for brands?\n <\/p>\n

 \n <\/p>\n

The stage of brands growth in the market<\/strong>\n <\/p>\n

\u2022 Monitoring presence of brands in the market?\n <\/p>\n

\u2022 Market share change process of brands?\n <\/p>\n

\u2022 Evaluation of performance of competitors in comparison with each other in the market?\n <\/p>\n

\u2022 Review of performance of brands in different distribution networks?\n <\/p>\n

\u2022 Process of advertising activity of brands in the market?\n <\/p>\n

\u2022 Evaluation of process of advertising program performed by the brands?\n <\/p>\n

\u2022 Review of optimization process of advertising by brands?\n <\/p>\n

 \n <\/p>\n

Stage of maturity of brands in the market<\/strong>\n <\/p>\n

\u2022 Identification of effective potentials in the growth of brands?\n <\/p>\n

\u2022 Influencing the target group?\n <\/p>\n

\u2022 Process of influencing the target group of competitors?\n <\/p>\n

\u2022 Checking communication activities of the competitors?\n <\/p>\n

\u2022 Reviewing promotional performance of the brands in comparison with market competitors?\n <\/p>\n

\u2022 Reviewing advertising budget spent by the brands?\n <\/p>\n

 \n <\/p>\n

The brands throughout their life cycle are faced with the crises which could be addressed through market research data — data some of which return to the brand exclusively. In this data questions can be raised such as:\n <\/p>\n

\u2022 How much is the acceptable price for the customers?\n <\/p>\n

\u2022 What packages attract the customer\u2019s attention? <\/p>\n

Pashapour at the end of the seminar said: \u201cIn total, the brands which have given proper answers to these questions at each stage of their presence in the market through market research tools, have had continuous and constant growth — tools the use of which requires professional experts. Through these tools, the brands can give direction to their advertising and make a proper usage. The leading brands in the market such as Peril have followed this process.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The applied seminar on acquaintance with smart software and technologies for marketing and advertising was held at Sharif University of Technology with the participation of market research activists and researchers in this field in the month of Mordad (July\/August) this year. Emrooz Marketing Research Company (EMRC) from the dnaunion group was also present in the […]<\/p>\n","protected":false},"author":8,"featured_media":4144,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[240,4,3],"tags":[519,6,11,241,1022,517],"acf":[],"yoast_head":"\nResearch on Valuable Capital Market, Brands – dnaunion<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dnaunion.com\/en-us\/research-on-valuable-capital-market-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Research on Valuable Capital Market, Brands – dnaunion\" \/>\n<meta property=\"og:description\" content=\"The applied seminar on acquaintance with smart software and technologies for marketing and advertising was held at Sharif University of Technology with the participation of market research activists and researchers in this field in the month of Mordad (July\/August) this year. Emrooz Marketing Research Company (EMRC) from the dnaunion group was also present in the […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dnaunion.com\/en-us\/research-on-valuable-capital-market-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"dnaunion\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-21T19:30:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dnaunion.com\/en-us\/wp-content\/uploads\/2019\/10\/3-01-03.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"712\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"badakhshan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"badakhshan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dnaunion.com\/en-us\/research-on-valuable-capital-market-brands\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dnaunion.com\/en-us\/research-on-valuable-capital-market-brands\/\"},\"author\":{\"name\":\"badakhshan\",\"@id\":\"https:\/\/dnaunion.com\/en-us\/#\/schema\/person\/eb325c8b91a901a21ef3409161c20706\"},\"headline\":\"Research on Valuable Capital Market, Brands\",\"datePublished\":\"2017-08-21T19:30:00+00:00\",\"dateModified\":\"2017-08-21T19:30:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dnaunion.com\/en-us\/research-on-valuable-capital-market-brands\/\"},\"wordCount\":1026,\"publisher\":{\"@id\":\"https:\/\/dnaunion.com\/en-us\/#organization\"},\"keywords\":[\"adx\",\"dnaunion\",\"emrc\",\"TGI\",\"XPOS\",\"xtrim\"],\"articleSection\":[\"emrc\",\"group-news\",\"news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dnaunion.com\/en-us\/research-on-valuable-capital-market-brands\/\",\"url\":\"https:\/\/dnaunion.com\/en-us\/research-on-valuable-capital-market-brands\/\",\"name\":\"Research on Valuable Capital Market, Brands – dnaunion\",\"isPartOf\":{\"@id\":\"https:\/\/dnaunion.com\/en-us\/#website\"},\"datePublished\":\"2017-08-21T19:30:00+00:00\",\"dateModified\":\"2017-08-21T19:30:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/dnaunion.com\/en-us\/research-on-valuable-capital-market-brands\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dnaunion.com\/en-us\/research-on-valuable-capital-market-brands\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dnaunion.com\/en-us\/research-on-valuable-capital-market-brands\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dnaunion.com\/en-us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research on Valuable Capital Market, Brands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dnaunion.com\/en-us\/#website\",\"url\":\"https:\/\/dnaunion.com\/en-us\/\",\"name\":\"dnaunion\",\"description\":\"a pioneer in marketing services\",\"publisher\":{\"@id\":\"https:\/\/dnaunion.com\/en-us\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dnaunion.com\/en-us\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dnaunion.com\/en-us\/#organization\",\"name\":\"dnaunion\",\"url\":\"https:\/\/dnaunion.com\/en-us\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dnaunion.com\/en-us\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dnaunion.com\/en-us\/wp-content\/uploads\/2019\/11\/logo.png\",\"contentUrl\":\"https:\/\/dnaunion.com\/en-us\/wp-content\/uploads\/2019\/11\/logo.png\",\"width\":1299,\"height\":266,\"caption\":\"dnaunion\"},\"image\":{\"@id\":\"https:\/\/dnaunion.com\/en-us\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/dnaunion.com\/en-us\/#\/schema\/person\/eb325c8b91a901a21ef3409161c20706\",\"name\":\"badakhshan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dnaunion.com\/en-us\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a447d69a8b984dac22fe4814a255794e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a447d69a8b984dac22fe4814a255794e?s=96&d=mm&r=g\",\"caption\":\"badakhshan\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Research on Valuable Capital Market, Brands – dnaunion","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dnaunion.com\/en-us\/research-on-valuable-capital-market-brands\/","og_locale":"en_US","og_type":"article","og_title":"Research on Valuable Capital Market, Brands – dnaunion","og_description":"The applied seminar on acquaintance with smart software and technologies for marketing and advertising was held at Sharif University of Technology with the participation of market research activists and researchers in this field in the month of Mordad (July\/August) this year. Emrooz Marketing Research Company (EMRC) from the dnaunion group was also present in the […]","og_url":"https:\/\/dnaunion.com\/en-us\/research-on-valuable-capital-market-brands\/","og_site_name":"dnaunion","article_published_time":"2017-08-21T19:30:00+00:00","og_image":[{"width":712,"height":400,"url":"https:\/\/dnaunion.com\/en-us\/wp-content\/uploads\/2019\/10\/3-01-03.jpg","type":"image\/jpeg"}],"author":"badakhshan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"badakhshan","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dnaunion.com\/en-us\/research-on-valuable-capital-market-brands\/#article","isPartOf":{"@id":"https:\/\/dnaunion.com\/en-us\/research-on-valuable-capital-market-brands\/"},"author":{"name":"badakhshan","@id":"https:\/\/dnaunion.com\/en-us\/#\/schema\/person\/eb325c8b91a901a21ef3409161c20706"},"headline":"Research on Valuable Capital Market, Brands","datePublished":"2017-08-21T19:30:00+00:00","dateModified":"2017-08-21T19:30:00+00:00","mainEntityOfPage":{"@id":"https:\/\/dnaunion.com\/en-us\/research-on-valuable-capital-market-brands\/"},"wordCount":1026,"publisher":{"@id":"https:\/\/dnaunion.com\/en-us\/#organization"},"keywords":["adx","dnaunion","emrc","TGI","XPOS","xtrim"],"articleSection":["emrc","group-news","news"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/dnaunion.com\/en-us\/research-on-valuable-capital-market-brands\/","url":"https:\/\/dnaunion.com\/en-us\/research-on-valuable-capital-market-brands\/","name":"Research on Valuable Capital Market, Brands – dnaunion","isPartOf":{"@id":"https:\/\/dnaunion.com\/en-us\/#website"},"datePublished":"2017-08-21T19:30:00+00:00","dateModified":"2017-08-21T19:30:00+00:00","breadcrumb":{"@id":"https:\/\/dnaunion.com\/en-us\/research-on-valuable-capital-market-brands\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dnaunion.com\/en-us\/research-on-valuable-capital-market-brands\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dnaunion.com\/en-us\/research-on-valuable-capital-market-brands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dnaunion.com\/en-us\/"},{"@type":"ListItem","position":2,"name":"Research on Valuable Capital Market, Brands"}]},{"@type":"WebSite","@id":"https:\/\/dnaunion.com\/en-us\/#website","url":"https:\/\/dnaunion.com\/en-us\/","name":"dnaunion","description":"a pioneer in marketing services","publisher":{"@id":"https:\/\/dnaunion.com\/en-us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dnaunion.com\/en-us\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dnaunion.com\/en-us\/#organization","name":"dnaunion","url":"https:\/\/dnaunion.com\/en-us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dnaunion.com\/en-us\/#\/schema\/logo\/image\/","url":"https:\/\/dnaunion.com\/en-us\/wp-content\/uploads\/2019\/11\/logo.png","contentUrl":"https:\/\/dnaunion.com\/en-us\/wp-content\/uploads\/2019\/11\/logo.png","width":1299,"height":266,"caption":"dnaunion"},"image":{"@id":"https:\/\/dnaunion.com\/en-us\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/dnaunion.com\/en-us\/#\/schema\/person\/eb325c8b91a901a21ef3409161c20706","name":"badakhshan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dnaunion.com\/en-us\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a447d69a8b984dac22fe4814a255794e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a447d69a8b984dac22fe4814a255794e?s=96&d=mm&r=g","caption":"badakhshan"}}]}},"_links":{"self":[{"href":"https:\/\/dnaunion.com\/en-us\/wp-json\/wp\/v2\/posts\/4143"}],"collection":[{"href":"https:\/\/dnaunion.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dnaunion.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dnaunion.com\/en-us\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/dnaunion.com\/en-us\/wp-json\/wp\/v2\/comments?post=4143"}],"version-history":[{"count":0,"href":"https:\/\/dnaunion.com\/en-us\/wp-json\/wp\/v2\/posts\/4143\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dnaunion.com\/en-us\/wp-json\/wp\/v2\/media\/4144"}],"wp:attachment":[{"href":"https:\/\/dnaunion.com\/en-us\/wp-json\/wp\/v2\/media?parent=4143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dnaunion.com\/en-us\/wp-json\/wp\/v2\/categories?post=4143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dnaunion.com\/en-us\/wp-json\/wp\/v2\/tags?post=4143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}