{"id":4577,"date":"2019-11-05T15:04:31","date_gmt":"2019-11-05T11:34:31","guid":{"rendered":"http:\/\/dnaunion.com\/en-us\/?p=4577"},"modified":"2019-11-26T15:10:17","modified_gmt":"2019-11-26T11:40:17","slug":"certius-helps-shield-iran-businesses-against-economic-crisis","status":"publish","type":"post","link":"https:\/\/dnaunion.com\/en-us\/certius-helps-shield-iran-businesses-against-economic-crisis\/","title":{"rendered":"Certius Helps Shield Iran Businesses Against Economic Crisis"},"content":{"rendered":"\n

In an effort to arm Iranian businesses against the economic\nheadwinds the country is facing, Tehran based consulting firm Certius has set\nup a series of workshops dubbed Success in Crisis.<\/p>\n\n\n\n

Following the imposition of US sanctions against Tehran, the\nIranian economy has plunged into a state of recession. Hoping to arm local\nbusinesses against the economic hardships, Certius is helping local firms\ndevise efficient crisis management strategies.<\/p>\n\n\n\n

According to Afsaneh ZarrinKafsh<\/a>, a senior Consultant at Certius, the workshops are tailored to meet the needs of fast-moving consumer goods companies and retail stores.<\/p>\n\n\n\n

She says, \u201cAt a time of economic crisis, businesses behave\nin three divergent ways. The first group, considering failure inevitable simply\ngives up fighting. The second is solely focused on sustaining its operations.\nThe third, however, seeks opportunity amid crisis.\u201d<\/p>\n\n\n\n

According to her, the third group turns crisis into\nopportunity. \u201cProviding a better understanding of the current economic climate\nand consumers\u2019 behavior, these workshops will enable firms to battle hardships,\nand attain their goals.\u201d<\/p>\n\n\n\n

Results of market research jointly carried out by Certius\nand EMRC are presented at the workshops. <\/p>\n\n\n\n

Zarrinkafsh <\/a>\u00a0concludes, \u201cIn times of economic crisis, consumers\u2019 behavior and their buying pattern changes. They would also have different expectations from producers and service providers. Adapting to these changes can help businesses thrive.\u201d<\/p>\n\n\n\n

So far Ramak Dairy has made use of the services offered by\nCertius in the field of crisis management.<\/p>\n\n\n\n

Mohammad Hashempour, Ramak\u2019s marketing manager says, \u201cThese\nworkshops can help firms forge strategies to get out of the current crisis.\u201d<\/p>\n\n\n\n

According to him, during the workshops, the prevailing\neconomic atmosphere, consumers\u2019 reaction, and all possible responses are\nstudied in detail.<\/p>\n\n\n\n

\u201cDuring sessions with Certius experts, viable options for\nboosting efficiency at Ramak were also reviewed,\u201d Hashempour noted adding, \u201cIn\nline with the outcomes of these sessions we have revised our operations.\u201d<\/p>\n\n\n\n

Hashempour is of the opinion that while making businesses\nmore efficient, the workshops can also help improve employee morale.<\/p>\n","protected":false},"excerpt":{"rendered":"

In an effort to arm Iranian businesses against the economic headwinds the country is facing, Tehran based consulting firm Certius has set up a series of workshops dubbed Success in Crisis.<\/p>\n","protected":false},"author":2,"featured_media":4578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[171,114,3],"tags":[609],"acf":[],"yoast_head":"\nCertius Helps Shield Iran Businesses Against Economic Crisis – dnaunion<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dnaunion.com\/en-us\/certius-helps-shield-iran-businesses-against-economic-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Certius Helps Shield Iran Businesses Against Economic Crisis – dnaunion\" \/>\n<meta property=\"og:description\" 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