Every year, NAOS celebrated national doctors’ day by sending gifts to Iranian physicians. This year, considering the economic headwinds Iran is facing and with help from dnaunion\u2019s Eshareh, the funds that would have been spent on celebrations were funneled towards empowering less well-off students.
\nA campaign was devised by Eshareh, as per which, the money that would have been used for buying presents for Iranian physicians was gifted to less-well-off students in the form of shopping cards which could be used for buying stationery products.
\nNAOS is a French company with three brands, namely Bioderma, Institut Esthederm, and Etat Pur.
\nMina Vatandoust, a marketing manager at NAOS, says the recent campaign was in line with NAOS\u2019s commitment to corporate social responsibility and was vastly welcomed by doctors.
\nShe noted that in association with Fight Against Hunger the company has launched a project in India dubbed NAOS Village. It aims to fight against malnutrition, and more specifically the prevention, detection, and treatment of acute under-nutrition of children below the age of five.
\nAccording to Vatandoust, \u201cConsidering our company\u2019s long-standing presence in Iran, and in line with our global policies, we decided to launch a new corporate social responsibility program in Iran.\u201d
\nConsidering the recent economic headwinds Iran is facing \u201claunching such programs has been put high on our agenda,\u201d she added.
\nDuring the campaign, hundreds of doctors received packages from NAOS which included two letters. In one, the campaign\u2019s purpose was described in detail and the second was a letter addressed to Iranian students. The doctors could sign the latter and return it to NAOS to be sent to one of the students.
\nVatandoust says, \u201cIn many cases, the physicians added handwritten notes to the letters, personally addressing the students with inspiring words of encouragement.\u201d
\nShe concluded by saying that 2,000 letters were signed by the doctors.
\nThe project\u2019s manager, Kasra Saberi from Eshareh, says \u201cConsidering the globally acclaimed social responsibility programs set up by NAOS around the world, we suggested that a similar project should be launched in Iran on occasion of national doctors\u2019 day.\u201d
\nCreative director at Eshareh, Naghme Flor Zabihi says a local NGO, the Child Foundation helped NAOS in carrying out the campaign.
\nShe notes, \u201cThe logo of NAOS looks like a yellow spinning top. When we were sending the letters to the doctors we put pencils in the packages that were adorned with small yellow spinning tops. We hope that these pencils would serve as a memento of the campaign for the physicians.\u201d
\n\u201cFurthermore, an event was held in a school in working quarters of Tehran, where a group of less well-off students made a huge spinning top,\u201d she adds.
\nOne of the event\u2019s managers Aida Sharaf says that the event was filmed in the form of a documentary. The video has been published by NAOS on Instagram. Many of the doctors participating in the campaign have also reposted the video on social media platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"
Every year, NAOS celebrated national doctors’ day by sending gifts to Iranian physicians. This year, considering the economic headwinds Iran is facing and with help from dnaunion\u2019s Eshareh, the funds that would have been spent on celebrations were funneled towards empowering less well-off students.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[177,4,3],"tags":[],"acf":[],"yoast_head":"\n