Setak Company started airing adverts on Afghanistan\u2019s Tolo\nChannel with Media Source Company as its advisor and marketing partner.<\/p>\n\n\n\n
This collaboration had significant outcomes for Setak and\nincreased the sales of this Iranian brand in Afghanistan. <\/p>\n\n\n\n
Setak was founded in the fiscal 2007-8 with limited products\nand workforce. Yet, from that time the company had set long-term objectives to\nexpand its business.<\/p>\n\n\n\n
The company\u2019s sales manager Hadi Mazloumi says, \u201cIn the\nfiscals 2014-15 and 2016-17 Setak experienced its second and third phases of\nexpansion where production increased to 20 tons and 40 tons per day\nrespectively. We increased the number of products and overhauled our machinery\nto arrive at these figures.\u201d<\/p>\n\n\n\n
Sales also grew alongside Setak\u2019s increased production. Last\nyear, the company entered a new production phase.<\/p>\n\n\n\n
Bear in mind that Setak is active in biscuit production\nwhich is not a new business in Iran and dates back to over 40 years. \u201cBut you\ndon\u2019t see much innovation in the field. Setak has singled out itself by being\ninnovative,\u201d Mazloumi says.<\/p>\n\n\n\n
To do so the company launched its research and development\nunit overseas. The R&D team came up with 14 recipes out of which 5 were\nchosen for production. <\/p>\n\n\n\n
He adds, \u201cWe have made sure to offer products which enjoy\nhigh quality and reasonable prices and meet the tastes of consumers. What we\nput out in the market is different from all the rest.\u201d<\/p>\n\n\n\n
At present, 800 people have found employment in Setak some\nof which are women breadwinners. Setak\u2019s production lines currently work two\nshifts and the company has in mind to increase its output to 100 tons per day\nin the near future.<\/p>\n\n\n\n
No brand should confine itself to the per capita consumption\nof one country if it wants to grow. Setak, like other brands, wants to gain and\nsecure a foothold in the global markets. <\/p>\n\n\n\n
The firm\u2019s deputy director says, \u201cAfghanistan is a market\nthat offers numerous opportunities for our brand. We export nearly 25 tons of\nproducts to Afhganistan every day. We have entered other markets in other\ncountries as well. To do so a brand needs good marketing and advertisement.\u201d <\/p>\n\n\n\n
\u201cWe got to now Media Source and through this company and\nwith their help we were able to air adverts in Afghanistan\u2019s Tolo TV channel.\nWe have achieved a lot through these advertisements. Good adverts always result\nin better sales. The same has been true for Setak,\u201d he noted.<\/p>\n\n\n\n
According to him, Setak has extensive plans to expand its\nmedia presence, in particular using TV adverts. \u201cThe adverts will focus on our\nnew products.\u201d<\/p>\n\n\n\n
Setak\u2019s competitive edge lies in its use of cereals,\nespecially barley. Currently, six new products in 12 different packaging have\nbeen released into the market. The company tries to inject vigor and innovation\nto the industry and generate more jobs.<\/p>\n\n\n\n
Mazloumi concludes by saying, \u201cCollaboration with Media\nSource has been fruitful for Setak. The team in Media Source offered excellent\nadvice which increased our exports to Afghanistan.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Setak Company started airing adverts on Afghanistan\u2019s Tolo Channel with Media Source Company as its advisor and marketing partner. This collaboration had significant outcomes for Setak and increased the sales of this Iranian brand in Afghanistan. Setak was founded in the fiscal 2007-8 with limited products and workforce. Yet, from that time the company had […]<\/p>\n","protected":false},"author":2,"featured_media":4788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,114,1280,3],"tags":[1027,2442],"acf":[],"yoast_head":"\n