{"id":4792,"date":"2019-12-17T11:30:00","date_gmt":"2019-12-17T08:00:00","guid":{"rendered":"http:\/\/dnaunion.com\/en-us\/?p=4792"},"modified":"2020-01-18T15:00:33","modified_gmt":"2020-01-18T11:30:33","slug":"educational-products-ranked-as-2nd-most-advertised-goods-in-q2","status":"publish","type":"post","link":"https:\/\/dnaunion.com\/en-us\/educational-products-ranked-as-2nd-most-advertised-goods-in-q2\/","title":{"rendered":"Educational Products Ranked as 2nd Most Advertised Goods in Q2"},"content":{"rendered":"\n

During the summer of the current Iranian year (June 22-Sept.\n22, 2019) television viewers witnessed an intense competition between TV\nadverts on educational products.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Based on data gathered by emrc educational products ranked\nsecond in the list of most shown adverts on television. <\/p>\n\n\n\n

An emrc report named \u201cA Study of Educational Product\nTelevision Adverts Over Summer\u201d shows a total of 11,719 adverts were aired of\nten brands active in the field during the three months. <\/p>\n\n\n\n

Standing out among these brands was Gaj with an 80% and 76%\nshare in the number and duration of adverts respectively. Gaj also topped the\nlist during the same period of last year with a 66% share of all the adverts\naired in the field.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

During this summer, the number and length of adverts on\neducational products saw a 7% decline compared with the corresponding period of\nlast year. During last year, educational product adverts peaked in summer when\n51% of all the adverts shown were in this field. <\/p>\n\n\n\n

The lion\u2019s share of adverts during this summer (6,576\nadverts accounting for 56% of the total sum) were aired over August 22-Sept.\n22. Eight brands advertised their products during the mentioned period.<\/p>\n\n\n\n

In the second quarter Gaj registered a 12% increase in the\nnumber of its adverts year-on-year. The company\u2019s ads saw a 21% rise compared\nwith its rivals over the same period compared with last summer.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

IRIB Channels 1 and 3 as well as iFilm aired the highest\nnumber of adverts in the field, each dedicating a 14% share to themselves.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Channel 3 issued the highest tariff of 41% on adverts over\nthe period. Moreover, Channel 6 experienced a 7-fold increase in the number of\neducational product adverts it aired which was the highest growth among all the\nchannels under study.<\/p>\n\n\n\n

IRIB Nasim registered a 4-fold rise and ranked second. On\nthe other hand, adverts in IRIB Channel 4 decreased by 0.6 times to register\nthe sharpest decline.<\/p>\n\n\n\n

Also, the longest average length of an advert belonged to\nMaghz-e-Sabz brand with 131 seconds and the shortest pertained to Kheili Sabz\nwith 20 seconds.<\/p>\n\n\n\n

The data gathered in this report lends a helping hand to\nbrands active in the field of educational products. <\/p>\n\n\n\n

The emrc has studied adverts shown in Iran\u2019s national TV,\nnamely IRIB Channel 1, 2, 3, 4, 5, 6 as well as Nasim, iFilm and Namayesh\ndigital channels. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The emrc provides research advisory to major brands engaged in educational products. The company has released part of its gathered data. To gain more information you can get in touch with the company.    <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

During the summer of the current Iranian year (June 22-Sept. 22, 2019) television viewers witnessed an intense competition between TV adverts on educational products.<\/p>\n","protected":false},"author":2,"featured_media":4851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[240,4,114,3,604],"tags":[2483],"acf":[],"yoast_head":"\nEducational Products Ranked as 2nd Most Advertised Goods in Q2 – dnaunion<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dnaunion.com\/en-us\/educational-products-ranked-as-2nd-most-advertised-goods-in-q2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Educational Products Ranked as 2nd Most Advertised Goods in Q2 – dnaunion\" \/>\n<meta property=\"og:description\" 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