Pars Hayat has made a foray into Iran\u2019s market of household\ncleaning products with a new brand dubbed Test Homecare. To promote its\nproducts the company has enlisted the expertise of dnaunion subsidiary AdOne.<\/p>\n\n\n\n
The company has launched an extensive advertising campaign.\nIn a talk Kaveh Namvar, the brand\u2019s manager has discussed plans of Test\nHomecare.<\/p>\n\n\n\n
Namvar says that Pars Hayat has been operating in dozens of\ncountries around the globe. Test Homecare is one of the company\u2019s brands. The\nfirm has been offering products under the brand name Test in Turkey. \u201cManagers\nat the firm have decided to start offering products under the brand in Iran as\nwell,\u201d he added.<\/p>\n\n\n\n
The company offers a wide range of products including\nlaundry detergent, dish liquid, cloth Softener, and bleach.<\/p>\n\n\n\n
Namvar says the Test Homecare factory was established with a\n\u20ac40 million investment over two years. The factory was inaugurated by Vice\nPresident Eshaq Jahangiri in 2019.<\/p>\n\n\n\n
According to the brand\u2019s manager, the company has vastly\ninvested in research and development. \u201cOur products have been developed in line\nwith Iranian customers\u2019 needs.\u201d<\/p>\n\n\n\n
The firm has also carried out extensive surveys to determine\nwhether its products meet the needs and preferences of Iranian consumers.<\/p>\n\n\n\n
\u201cWe have a competitive edge and believe that over time Test\nHomecare will become the leading brand in Iran\u2019s market of household cleaning\nproducts,\u201d Namvar says.<\/p>\n\n\n\n
He also noted that the company is expanding its distribution\nnetwork and Test Homecare products will soon be available throughout the\nIranian market.<\/p>\n\n\n\n
In addition to setting up billboards throughout Iran, the\ncompany has tapped the potentials of social media platforms and digital\nadvertisement.<\/p>\n\n\n\n
The brand\u2019s ambassador is Iranian actress Elham Hamidi. She\nwas picked after extensive deliberation and research. \u201cSeveral surveys and fox\ngroups were held to find the right person to represent tout brand,\u201d Namvar\nsays.<\/p>\n\n\n\n
He concluded his comments by praising AdOne for its\neffective strategies and professional team.<\/p>\n","protected":false},"excerpt":{"rendered":"
Pars Hayat has made a foray into Iran\u2019s market of household cleaning products with a new brand dubbed Test Homecare. To promote its products the company has enlisted the expertise of dnaunion subsidiary AdOne.<\/p>\n","protected":false},"author":2,"featured_media":4872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1711,4,114,3],"tags":[2489,2491,2490],"acf":[],"yoast_head":"\n