Business insiders and marketing experts converged in Tehran\non Feb. 5 for a ceremony during which dnaunion officially introduced its new\nsubsidiary ADONE.<\/p>\n\n\n\n
The new subsidiary\u2019s establishment has been in line with the\ndnaunion\u2019s agenda of expanding its range of services. ADONE will offer specialized\nadvertising media planning services.<\/p>\n\n\n\n
During the ceremony, Nasser Pashapour Nikoo, dnaunion CEO\nsaid, \u201cThis is a major step for the dnaunion. We have always aspired to be a\ngame-changer in the market. Introducing ADONE as an independent agency is in\nline with that aspiration.\u201d<\/p>\n\n\n\n
\u201cSafe insightful investment. That\u2019s what we are offering to\nADONE customers. By offering specialized media planning services, ADONE would\nhelp customers wisely invest in media advertising,\u201d he added.<\/p>\n\n\n\n
He explained, \u201cWhile spending money on media advertisements,\nIranian companies face various problems. The worst issue that they are dealing\nwith is that they can\u2019t gauge the outcome of their investment. There\u2019s no\ndirect indicator of their performance. ADONE will change this.\u201d<\/p>\n\n\n\n
During the ceremony, Pashapour also named dnaunion products\nwhich are to be utilized by ADONE to offer quality services to customers.<\/p>\n\n\n\n
Over the past decade, the dnaunion has rolled out various\nproducts. Some of them are, Ad*x introduced in 2004, TGi introduced in 2005,\nX*Trim in 2016, MA*X in 2017, and \u03a9HM which was introduced jointly with Hiperad\nin 2019.<\/p>\n\n\n\n
According to Pashapour, the group is set to introduce three\nnew products in 2020, namely INFLUMETTER, Ad*Vantage, and Hiperad. \u201cThese\nproducts will focus on online advertisement. The future is digital. And we are\ngoing to be prepared,\u201d he added.<\/p>\n\n\n\n
The veteran businessman concluded his speech by highlighting\nthe dnaunion\u2019s commitment to diversity and inclusion, saying, \u201cParastoo Rostami\nhas been appointed as ADONE CEO.\u201d<\/p>\n\n\n\n
Rostami also addressed the gathering. She said, \u201cADONE has\ngrown through years by cultivating and gathering experience. Our team has a\nbright record of offering high-quality services in the field of advertising\nmedia planning.\u201d<\/p>\n\n\n\n
According to her ADONE aspires to be a smart, agile, and\nefficient agency. \u201cWe are the first company in Iran offering specialized\nadvertising media planning services.\u201d<\/p>\n\n\n\n
She also noted that ADONE provides its customers with a\nclear picture of the results they should expect before launching an advertising\ncampaign. \u201cWe will monitor the results constantly and will brief customers\nsimultaneously. This would give the customer a clear picture of where they are\nheaded.\u201d<\/p>\n\n\n\n
Rostami also noted that ADONE solutions are tech-based. \u201cBy\ngathering data and analyzing them we enable our customers to make effective\ndecisions.\u201d<\/p>\n\n\n\n
The company\u2019s services would not be limited to digital media\noutlets. \u201cWe also offer services to companies which have launched advertising\ncampaigns through print media outlets or national TV and radio networks,\u201d\nRostami said.<\/p>\n\n\n\n
Considering the economic hardships Iranian businesses are\nfacing, ADONE has also drawn up solutions to help its customers curb costs of\nlaunching advertising campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"
Business insiders and marketing experts converged in Tehran on Feb. 5 for a ceremony during which dnaunion officially introduced its new subsidiary ADONE.<\/p>\n","protected":false},"author":2,"featured_media":5006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1711,114,3],"tags":[2506,2489,519,2236,2507,65,1778,6,11,38,2508,2505,330,2503,199,2500,1027,696,300,2509,2510,349,241,517,2504],"acf":[],"yoast_head":"\n