The dnaunion unveiled its most recent reporting platform in\nthe field of planning and evaluation of outdoor advertising effectiveness, \u03a9HM,\nduring a ceremony attended by marketing experts from various companies. <\/p>\n\n\n\n
The company also introduced three other new products, namely\nAd*Vantage, Hiperad and INFLUMETTER and announced it has upgraded four other\nincluding Ad*x\u060c X*Trim\u060c MA*X\u060c X*POS using business intelligence (BI) technology.<\/p>\n\n\n\n
These products were developed and upgraded in collaboration\nwith emrc and AAV Innovation Center, both subsidiaries of dnaunion.<\/p>\n\n\n\n
Speaking at the ceremony, representative of emrc and AAV Innovation\nCenter Alireza Iranmanesh said that dnaunion has always aimed at elevating the\nplanning performance of business advertising media and has made the\naforementioned products available to enterprises for them to be able to create\nbetter strategies for themselves.<\/p>\n\n\n\n
\u201cThe management of outdoor or out-of-home advertising\ncampaigns is among the main concerns of businesses. They constantly try to\nevaluate the effectiveness of their campaigns. This is where \u03a9HM comes into the\npicture.\u201d<\/p>\n\n\n\n
Using \u03a9HM, he went on to say, helps businesses track and\nevaluate their rivals\u2019 performance on top of their own. This online platform\nenables enterprises to see how much their billboards have been viewed as in the\nnumber of viewers and cost-per-view of a billboard. <\/p>\n\n\n\n
This platform, Iranmanesh added, helps businesses carry out\nthe process online and in an efficient way. This process includes planning,\ngaining information on the accessibility of outdoor advertising spaces and\npurchasing of advertising media. <\/p>\n\n\n\n
\u201cNowadays, digital campaigns are very much popular with\nbusinesses and they strive to elevate their performance in that department.\nAd*Vantage is another online platform that not only assists businesses in\nplanning and optimizing their digital campaigns but informs them also, of the\nresults and outcomes of the campaigns they run. In fact, the platform delivers\nreports which are, to a much greater extent, organized, inclusive and\nrelevant.\u201d<\/p>\n\n\n\n
Hiperad complements Ad*Vantage in facilitating the\ncooperation with different ad networks. It is an easy-to-use, highly efficient\nplatform for reserving, purchasing and running digital campaigns.<\/p>\n\n\n\n
Iranmanesh believes choosing the right influencer for a\ndigital campaign to be vital and a great concern of different businesses.<\/p>\n\n\n\n
\u201cWell, we\u2019re more than happy to announce our INFLUMETTER\nplatform can wipe that concern right off your mind. The platform gathers all\nyou need to know about Iranian influencers, their field of activity and latest\nprojects. Being up-to-date with the most recent activities influencers have\ntaken part in, can be a significant help in planning advertising campaigns.\u201d<\/p>\n\n\n\n
Representative of emrc and AAV Innovation Center continued\nto say that X*Trim, MA*X, Ad*x and X*POS, the other tools offered by dnaunion,\nhave been available for some time now. <\/p>\n\n\n\n
\u201cWe have updated and upgraded them all. X*Trim helps\nbusinesses make better plans for their TV commercials. Using X*Trim enterprises\ncan be informed of the number of times their TVC has been viewed. It tells them\nabout the lifestyles and habits of their viewers. MA*X too helps determine the\neffectiveness of a TVC and tells businesses how much of their goals, as well as\nthose of their rivals have been achieved.\u201d <\/p>\n\n\n\n
According to Iranmanesh Ad*x lets businesses know how their\nrivals have been progressing in their TV advertising activities and how much\nthey have spent on these projects. It also provides statistics on the share of\nvarious products in different television programs. <\/p>\n\n\n\n
Last but not least, he said, is X*POS which provides reports\nthat are more concise as well as accurate on different aspects of the retail\nmarket such as market shares, good distribution, etc.\n\nHe concluded, \u201cWe hope that the four products\noffered to businesses by dnaunion \n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
The dnaunion unveiled its most recent reporting platform in the field of planning and evaluation of outdoor advertising effectiveness, \u2126HM, during a ceremony attended by marketing experts from various companies. <\/p>\n","protected":false},"author":2,"featured_media":5011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1464,5,240,4,114,3],"tags":[2536,2540,2506,2535,2287,2539,6,11,2534,2505,2538,2533,2113,1965,2504],"acf":[],"yoast_head":"\n