Behinehwazin co. launched an advertising campaign marking the company\u2019s 25th anniversary with the help of Eshareh ad agency, a member of dnaunion family.<\/p>\n\n\n\n
Behinewazin co. with its brand of margarine, Mahgol, is a pioneer in the market for butter substitutes. Mahgol introduced the product to Iranian consumers and has since excelled in margarine production. Since the brand\u2019s foundation 23 years ago, Mahgol has adapted to new production technologies, refined its Margarine quality, and broadened its consumer base. Now Mahgol wants to go one step further to make its margarine even healthier.<\/p>\n\n\n\n
\u201cMahgol\u2019s vegan butter substitute enriched with vitamin D is our newest product, produced exclusively from sunflower oil. It is rich in Omega-6 and Omega-9 fatty acids which have extensive health benefits. Mahgol\u2019s margarine is completely organic and free of any GMOs. on top of its many health benefits, Mahgol\u2019s margarine is also rich in flavor and has a pleasant aroma, which makes it perfect both for cooking and using as a spread for breakfast. <\/p>\n\n\n\n
The saturated fats in this product are well below 25% and its trans fats are under 1%. Hence it is a much healthier butter substitute than its competitors. Mahgol margarine is enriched with vitamins and other vital nutritions, which help strengthen the immune system,\u201d Qolamreza Amini, chief deputy of marketing for Behinewazin co. said.<\/p>\n\n\n\n
\u201cThe market for vegan butter substitutes has seen a lot of competition in recent years. Market analyses showed that a rise in advertisements from Mahgol\u2019s competitors should be expected in this year. Therefore Behinewazin co. decided to launch a far-reaching advertising campaign. The campaign highlighted Mahgol\u2019s long history in the industry with emphasis on Behinewazin co. 25th company anniversary. The target audience for the campaign was families from all walks of life, who hold their health in high regard when making consumer choices,\u201d Amin Keshavarzi, Project Manager for Eshareh ad agency, said.<\/p>\n\n\n\n
\u201cThe first phase of Mahgol\u2019s 25th-anniversary campaign was made up of online ads, billboards, and Point-of-purchase advertisements. The first phase will continue until the end of summer and then the second phase will be launched. The second phase of the campaign will expand into TV and radio broadcasting advertisements, along with motion graphics advertising on digital screen billboards,\u201d Qolamreza Amini added. \u201cThis campaign\u2019s strategy of communication was one of synergy, the audience will first become familiar with the message of the campaign through billboards, then with POP advertisements and digital media, the audience will gather a complete understanding of the campaign\u2019s message. The campaign slogan \u201dour world, the butter world\u201d is a play on the words \u2018butter\u2019 and \u2018globe\u2019 which are homophonic in Farsi. The master visuals designed for the campaign depict the sun, the globe, and sunflowers to emphasize the product\u2019s richness in nutritions, especially vitamin D,\u201d Amin Keshavarzi said.<\/p>\n\n\n\n