Chocolate Sales Surge in Iran
In 2019, chocolate sales in Iran market surged by 86% compared to a year earlier in terms of the rial value of the goods sold, a survey by dnaunion subsidiary emrc shows.
The current report is based on data gathered by the emrc from major retailers active in 24 Iranian cities in 2018 and 2019.
The market expanded 26% year-on-year in terms of the number of chocolate packages sold.
Just like all markets around the globe chocolate is offered in different shapes and packages in Iran, including chocolate-dipped wafers, chocolate coated nuts and fruits, chocolate bars, chocolate boxes, sugar-coated chocolate confectionery or Smarties, reception chocolate, cocoa spreads, and chocolate eggs.
In terms of the number of packages sold, chocolate sales in each category observed changes in 2019 compared to a year earlier. The changes’ breakdown was as follows: chocolate-dipped wafers 46%, chocolate coated nuts and fruits 13%, chocolate bars 7%, chocolate boxes 0.5%, sugar-coated chocolate confectionery or Smarties 48%, reception chocolate 6%, cocoa spreads 127%, and chocolate eggs 61%.
The data shows that between the mentioned categories cocoa spreads observed the sharpest surge in sales in 2019.
In terms of the rial value of the goods sold, chocolate sales in each category also recorded changes during the period under study. The changes’ breakdown was as follows: chocolate-dipped wafers 116%, chocolate coated nuts and fruits 66%, chocolate bars 70%, chocolate boxes 50%, sugar-coated chocolate confectionery or Smarties 116%, reception chocolate 264%, cocoa spreads 221%, and chocolate eggs 60%.
Again, cocoa spreads had the highest surge in sales when the market developments are reviewed in terms of the rial value of the goods sold.
By carrying out surveys and offering regular reports dnaunion subsidiary emrc enables businesses to make data-driven informed decisions. Such reports enable companies to get a grasp of market developments and adopt to changes by introducing agile up-to-date strategies.
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