Women’s Role in purchase of fast consuming products in households Newsletter
There is no doubt that the costumers’ purchase pattern is one of the most important aspects of marketing and if it is evaluated in a principled manner, it leads to the business success in the market. The Emrouz Media and Research Company (EMRC) has presented a report with the title of “The evaluation of purchase of fast consuming products in Iranian households” with the intention of helping active brands in the country with deeper understanding of their customers. The report is focused on the purchase pattern of women between 20 to 45 years old in 1399with 3231 participants, showing men and women role in the household purchases as the market targets.
from:emrc
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