Women’s Role in purchase of fast consuming products in households Newsletter

Solving the biggest concern of businesses with executing new quality research methods by EMRC-Newsletter

The Emrouz Media and Research Company (EMRC) has recently used a mixed method of psychology sciences and demographics for segmentation of the market’s customers. Such method is a great help to businesses in the direction of better recognition of customers. researchers have reached a mixture of psychology sciences and demographics in quality researches called Psychographic. In this method not only do we try to study the lifestyle of the consumers but we also try to analyze their habits, ways of shopping and psychological profile. EMC is one of the few companies focused on this matter.

from: emrc