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dnaunion Group Acclaimed at Marketing Management Confab

dnaunion Group has been acclaimed by yet another scientific center in Iran. dnaunion maintained an active presence at the 2nd Conference on Marketing Management under the theme of advertising held by the University of Tehran recently.

dnaunion presented three speeches and one training workshop discussing the latest scientific methods and findings in the area of advertising.

On the first day of the seminar, Gerhard Barcus from the dnaunion Group addressed the participants and analyzed Iranian citizens’ media behavior. The speech received warm welcome.

The next address was made by Arash Afshin, Director in Charge of the Customer Affairs at Magnolia advertising agency. The theme of his speech was “taking effective advantage of digital tools”. As a case study, he explained the campaign on Axe and Axe Black.

Meantime, on the first day of the conference, dnaunion Group presented a training workshop under the theme of case study of a brand making project: from market studies up to the stage of implementation. The workshop was held by Babak Kazemi, Director of the Brand Unit of Eshareh advertising agency and Kamyar Emami, Managing Director of Emruz Marketing Research Company (EMRC).

The workshop analyzed the rebranding campaign at Saman Bank as a case study.

On the second day of the conference, Dr. Naser Pashapour Nikoo, Managing Director of dnaunion Group delivered a speech under the theme of “missing place of strategy in marketing and advertising”. In his address, Dr. Pashapour touched on the most important challenges faced by the advertising industry in Iran.

The presence of dnaunion Group in the marketing management conference did not end here. The Group also participated in the “creative advertising festival” held concurrently with the second marketing management conference and returned home full-handed.

Dr. Pashapour received the festival statue of top manager. Another statue and two diplomas of honor went to Eshareh advertising agency, one statue and one diploma of honor were awarded to Magnolia advertising agency and an advertising statue went to DMN – A Brand Experience Agency from the dnaunion Group.

The second conference on marketing management which was held under the theme of advertising with an aim to promote the scientific level of advertising and marketing in Iran and forge constructive links between the university and industry wrapped up on Feb. 22.