Unilever, AXE Black Night and Sirvan Khosravi Campaign - Magnolia


Directing the Talents through Training

EMRC Cooperation with Henkel Pakvash Company: This Time on Training

Proper utilization of retail sale information in line with strategic planning and marketing has always been of a very high importance for premier brands. The Emrooz Marketing Research Company (EMRC) has been developing valuable information in monitoring retailers for years, and reputable brands receive up-to-date information from this company.

This time, the company in cooperation with AVV School held an appropriate and international training course for Henkel Pakvash Company as one of its clients in September.

Kamyar Emami, Managing Director of EMRC Company, commenting on the details of the course and the process for presence of Henkel Pakvash Company says: “In the calendar month of Khordad 1395 (May – June 2016) we held a similar course for a number of our reputable clients one of which was Henkel Pakvash Company. With regard to the feedbacks we received from Henkel Pakvash on the course, fortunately we found out that the training course had been useful and met their satisfaction. To this end, and given the specific need for the analysis of monitoring retailers in this company, we decided to hold a special training course for both the experienced and the newcomers in the marketing and sales departments of Henkel Pakvash Company enabling them to take advantage of the course as required. This training course was held in the form of a workshop and the participants from the Henkel Pakvash Company regularly performed practices in the field of sales data analysis of their products.”