Omid Analyzer Enlists Services of dnaunion for a Rebranding Project
Omid Analyzer, one of the leading players of Iran booming financial market, has enlisted services of 1001 Branding Agency, a member of the dnaunion family, to rebrand its wealth management platform.
Expanding its long-standing collaboration with the dnaunion, Omid Analyzer has enlisted the services of 1001 Branding Agency.
Omid Analyzer used to offer wealth management services through a platform dubbed Ganjeh. Through collaboration with the 1001 Branding Agency, the platform has been rebranded as Mano.
A senior manager at 1001 Branding Agency, Mohammad Kochakzadeh says, “Omid Analyzer started working with 1001 Branding Agency almost a year ago on rebranding the wealth management platform. The platform uses cutting edge financial technologies and offers modern services to its customers.”
As part of the rebranding project, surveys were conducted in the Iranian capital Tehran. “Based on the gathered data, we devised a rebranding strategy and determined the brand’s story, name, logo, tag line, visual identity, and more,” Kochakzadeh explains.
According to him, “The brand’s story revolves around customers working towards profitability. Investment is like planting seeds and nurturing them. The brand’s logo has been designed in a way to represent the concepts linked to investment and profitability as well. The brand’s new tagline is Choose Smart Investment,” he adds.
This is not the first time that Omid Analyzer enlists the services of the dnaunion. Last year, emrc, another member of the dnaunion family, collaborated with Omid Analyzer in conducting qualitative market research.