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A Survey on Iranians’ Concern about Climate Change and Global Warming

Only 6% of Iranians follow news on climate change


Studies show that more than half of Iranians have little information about climate change and global warming: Changes and warming that destroy the environment every day: An environment whose protection everyone knows is not just the responsibility of the government, and effective steps must be taken to change the people’s way of thinking. Such activities are also taking place in Iran and they must increase day by day. According to a survey conducted by Emrooz Marketing Research Company (EMRC), which was attended by people over the age of 15 living in 17 major cities of Iran, only 6% of the people said they had information about climate change. 94% were either indifferent to the environment or had very little information about it. The amount of study and the concern about the environment have direct relationship with the social and economic class of the people.


Only 6 Percent Of Iranians Follow Climate Change Developments

According to the research, people in the upper deciles of socioeconomic status are more concerned about climate change than others, and they do reading in this regard. 54% of the people in the highest deciles are aware of the environmental climate change. The statistics show that Iranians do not regard the environment one of their top priorities, and if they are happy with their economic conditions and not worried, then they might pay attention to environmental issues. This point is thoughtful and should be considered. Because a large part of the community’s attention to environmental issues is not enough and there needs to be a way to attract more people to climate change developments.


Market Research Based on Iranians’ Awareness of Climate Change & Global Warming

In the current economic situation, some Iranians are worried about the future and climate change. These people, one third of society, gave a positive response to the question: Are climate changes worrisome? Meanwhile, nearly 30% of the people were indifferent to this question and have abstained. Compare this study with the results of a research on sports in Iran and judge for yourself.

A two-dimensional division of the level of awareness among individuals in their concerns indicates that about 27 percent of Iranians are aware of climate change and are worried about it. Concerns about climate change and global warming at all levels of the community are relatively similar and around 30%. Concerns in the second and third deciles are slightly different from the others, and there is no significant difference.

In general, the awareness and concern about changes is relatively disturbing. About a quarter of the population (27%) is a group of people who are neither aware of nor worried about climate change. Another 29 percent is concerned about climate change, but they do not have much information about it. The main alarm for the society is the 15 percent who have information about this phenomenon, but they are not concerned about it. Decision makers and those who are involved in implementation of cultural development programs should take into account such percentages and pay particular attention to them. Given this percentage, the content generated for this segmentation is different and surely its effectiveness will be higher.


What percentage of Iranians is eco-friendly?

Lately some people interested in protecting the environment are trying to avoid using plastic bags and instead cloth bags when shopping. People who are both aware of climate change and concerned about it at the same time are the ones who care for a clean environment. A significant percentage of this group is also very careful about energy and water consumption. For example, 69% of these people are trying to reduce their water consumption at home. Also, 66% save energy in other carriers such as gas.

Generally speaking, the public’s perception of the environment is changing. 35% of the people consider recycling products such as paper and bottles — instead of throwing them out — to be part of their behavioral patterns. Nearly 20% of the people also decide not to buy any other products that their packaging would generate more wastes. Despite the positive changes seen in these behaviors, efforts to reduce the consumption of water and energy carriers (such as electricity and gas, etc.) have dropped over the past three years. This calls for culture building regarding water and energy consumption.

The results of the research show that people with higher education have more environmentally friendly attitudes than others. For example, among those who have graduate and postgraduate degrees, 65 percent have responded positively to the question “I’m ready to change my lifestyle in a way that is environmentally compatible.” Among those, 56% say they are willing to pay more for environmental products.


Result of Market Research on Citizens Behavior

Today, the need to raise awareness and increase the citizens’ climate information is felt more than ever. The result of the survey on Iranians’ concerns about climate change shows the shortcomings in information dissemination and creating biologic sensitivities.

What is clear is that climatic conditions are changing in all countries, and individuals in every community must be sensitive to these changes: A sensitivity that is better to increase through various information dissemination and promotional methods. Iran is also one of the countries that have not remained immune to such changes, and different and effective actions must be taken to change the attitudes of the people in the community. Such activities by raising awareness, as well as encouraging and improving the environmental lifestyle can be a big step forward in ensuring the future of our children.