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Why Spanish companies should consider Iran

In an interview with El Correo del Golfo Gerhard Barcus,
Managing Partner of Certius, a market entry consultancy, argues why Spanish and
Latin American companies should be more active in Iran.

Spanish and Latin American companies are being somehow slow
to enter the Iranian market. This seems to be due to a lack of information. The
Iranian market offers immense opportunities for foreign companies. A young and
educated population of 80 million consumers, most of them longing to buy
foreign brands, and a GDP per capita – at purchasing power parity – approximately
at the level of Turkey make Iran an immensely attractive market. Add to this a legal framework (Foreign Investment
and Protection Act) which provides legal protection for foreign investment and
it is easy to see why so many companies are exploring the Iranian market. Much
needed reforms of the financial system will help the country capitalize on the
momentum created by its more recent re-integration into the global economic
system. Spanish and Latin American companies should not hesitate further but
explore the business opportunities waiting in Iran.