dnaunion: Main Sponsor of 3rd Marketing Communications and Branding Conference
The 3rd Marketing Communications and Branding Conference was held at the Faculty of Management of the University of Tehran on January 15-16 and the dnaunion group attended the event as the main sponsor of the conference.
The National Conference of Marketing Communications and Branding was held with an aim of creating an appropriate platform for interaction, exchange and transfer of experiences and presenting the achievements of researchers in the field of marketing, promotion and marketing communications and branding, under the chairmanship of Ali Akbar Farhangi, a lasting figure in media management.
At this conference, Nasser Pashapour Nikoo, Managing Director of the dnaunion group and holder of the Badge of Excellence of entrepreneur leaders addressed the event on “Good Agency Is Good!!!” Gerhard Barcus, Managing Director of Certius Company, also addressed the conference on the topic “don’t just survive; thrive and dominate your market.”
Also, on the sidelines of the conference, Babak Kazemi, Managing Director of 1001 Branding organized a training workshop under the theme “Branding for New Services and New Businesses.”
Speeches were delivered by the senior managers and training workshops were held by the dnaunion group all aimed at transferring the experience of the past years of activity in the field of marketing communications management, marketing services and market research.
It should be noted that the dnaunion group had an active presence last year in the second marketing management conference with the focus on advertising.
In line with holding the conference, Masoud Kimasi, the scientific secretary of the third conference on marketing communications and branding announced in a media gathering that for the first time awards for marketing and branding excellence will be presented to the selected business enterprises.
Among the relevant indicators in the process of identification of efficient enterprises for receiving the award mention can be made of the following: Linking marketing communications activities of the enterprise to the organization’s strategies, creation of systematic and structured promotion programs as a result of marketing communications activities, sound identification of the audience, generation and development of the message tailored to the audience, selection of the appropriate platform and media for delivering the message, and the effectiveness of the marketing communications programs in the success of the organization.
The model of the award has been designed on the basis of the research and consultation of professors and experts which is the first structured model to measure the maturity of the process of marketing communications and branding of the companies (owners of advertisement).
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