Mahgol and Eshareh ad agency collaborate on the “our world, the butter world” advertising campaign.
Behinehwazin co. launched an advertising campaign marking the company’s 25th anniversary with the help of Eshareh ad agency, a member of dnaunion family.
Behinewazin co. with its brand of margarine, Mahgol, is a pioneer in the market for butter substitutes. Mahgol introduced the product to Iranian consumers and has since excelled in margarine production. Since the brand’s foundation 23 years ago, Mahgol has adapted to new production technologies, refined its Margarine quality, and broadened its consumer base. Now Mahgol wants to go one step further to make its margarine even healthier.
“Mahgol’s vegan butter substitute enriched with vitamin D is our newest product, produced exclusively from sunflower oil. It is rich in Omega-6 and Omega-9 fatty acids which have extensive health benefits. Mahgol’s margarine is completely organic and free of any GMOs. on top of its many health benefits, Mahgol’s margarine is also rich in flavor and has a pleasant aroma, which makes it perfect both for cooking and using as a spread for breakfast.
The saturated fats in this product are well below 25% and its trans fats are under 1%. Hence it is a much healthier butter substitute than its competitors. Mahgol margarine is enriched with vitamins and other vital nutritions, which help strengthen the immune system,” Qolamreza Amini, chief deputy of marketing for Behinewazin co. said.
“The market for vegan butter substitutes has seen a lot of competition in recent years. Market analyses showed that a rise in advertisements from Mahgol’s competitors should be expected in this year. Therefore Behinewazin co. decided to launch a far-reaching advertising campaign. The campaign highlighted Mahgol’s long history in the industry with emphasis on Behinewazin co. 25th company anniversary. The target audience for the campaign was families from all walks of life, who hold their health in high regard when making consumer choices,” Amin Keshavarzi, Project Manager for Eshareh ad agency, said.
“The first phase of Mahgol’s 25th-anniversary campaign was made up of online ads, billboards, and Point-of-purchase advertisements. The first phase will continue until the end of summer and then the second phase will be launched. The second phase of the campaign will expand into TV and radio broadcasting advertisements, along with motion graphics advertising on digital screen billboards,” Qolamreza Amini added. “This campaign’s strategy of communication was one of synergy, the audience will first become familiar with the message of the campaign through billboards, then with POP advertisements and digital media, the audience will gather a complete understanding of the campaign’s message. The campaign slogan ”our world, the butter world” is a play on the words ‘butter’ and ‘globe’ which are homophonic in Farsi. The master visuals designed for the campaign depict the sun, the globe, and sunflowers to emphasize the product’s richness in nutritions, especially vitamin D,” Amin Keshavarzi said.
from: eshareh
Related News
Warning: count(): Parameter must be an array or an object that implements Countable in /home/plusar/domains/dnaunion.com/public_html/en-us/wp-content/themes/dnaunion/functions.php on line 192
Warning: in_array() expects parameter 2 to be array, null given in /home/plusar/domains/dnaunion.com/public_html/en-us/wp-content/themes/dnaunion/template-parts/content/content-single.php on line 104
Warning: in_array() expects parameter 2 to be array, null given in /home/plusar/domains/dnaunion.com/public_html/en-us/wp-content/themes/dnaunion/template-parts/content/content-single.php on line 104
Warning: in_array() expects parameter 2 to be array, null given in /home/plusar/domains/dnaunion.com/public_html/en-us/wp-content/themes/dnaunion/template-parts/content/content-single.php on line 104
