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Iran fruit juice market grew ‌by 15% in May compared to a month earlier, data gathered by the emrc shows. The capital city of Tehran recorded the highest growth rate — 19% compared to a month earlier. A member of the dnaunion family, the emrc has surveyed the Iran fruit juice market in 24 major cities.

Every year with summer approaching and temperatures rising demand for fruit juice rises. Simultaneously, fruit juice producers increase their investment in advertising as brands hope to boost their sales and increase their share of the market.

Market research agency emrc, a member of the dnaunion family, has published a report detailing the latest developments in Iran’s fruit juice market. The report has been developed based on data gathered through a survey of retailers in 24 major Iranian cities.

Fruit-based beverages in Iran are categorized into three groups based on the percentage of natural fruit juice used in their production. “Drinks” which are made of up to 25% natural fruit juice, “Nectars” with 25% to 99% natural fruit juice, and “Pure fruit juice” which is 100% made out of natural fruit juice.

The emrc surveyed the market share of each type of juice in the 24 cities. The survey’s findings indicate that Drinks, Nectars, and Pure Fruit Juice respectively have 42%, 50%, and 8% share in the market.

Comparing the current numbers to statistics from the same period of the last year shows that demand for “Drinks” has shrunk by 5% while the sales of “Nactars” and “Pure fruit juice” have hiked respectively by 4% and 1%. The data indicates that the consumers are leaning towards more natural-based fruit juice.

Products offered by Iranian fruit juice producers can be categorized based on package size. Juice boxes which are smaller than 0.5 liters, and large boxes which are larger than 0.5 liters. Juice boxes have a 58% share of the market while bigger packages account for 42% of fruit juice sold in Iran.

The emrc also looked into which fruit juice flavors are the most popular in Iran. According to the findings, orange-flavored fruit beverages are the most popular among Iranians, to the extent that 28% of all sales belong to the orange juice. This percentage varies in different cities, for instance, orange juice popularity goes up as high as 34% in cities of Ahwaz and Kermanshah.

The new emergence of juice combinations in the market, e.g. aloe vera and sour cherries, aloe vera and honey, lime and spicy tomato, etc. is worth to be mentioned. The rising trend might provide companies with a new chance to expand their market share. However, when their market share is compared with all-time favorites such as orange, peaches, pineapple, and mango, the prospect fades. The new trend certainly demands to be studied further.

This report is part of a series which are tailored to help companies boost their profitability. By offering detailed market research services, the emrc enables its customers to forge data-driven strategies that can ensure their long-term sustainable growth.