Media-Sources Devises Innovative Outdoor Ad Campaign for Salamat Biscuits
Salamat Biscuits has partnered up with Media-Sources, a member of the dnaunion family to launch an outdoor advertising campaign in Tabriz and Ardabil, northwest Iran.
Mohammad Reza Rahmanian, senior manager at Media-Sources says, “Businesses active in the Iranian market well know Media-Sources to be a great partner for launching outdoor advertising campaigns outside the capital.”
“Launching campaigns and picking the outlet outside the capital demand a proper strategy. Many Iranian businesses angling to launch a campaign in different provinces tap expertise of Media-Sources,” he adds.
According to him, Media-Sources has forged ties with provincial ad agencies and outlets. The well-established connections facilitate launching campaigns in provinces.
Rahmanian says, “Salamat Biscuits aimed to launch an outdoor advertising campaign in several provinces. That is when they enlisted capabilities of Media-Sources… So far the campaign has been launched in Tabriz and Ardabil but it will soon be debuted in other cities as well.”
He also pointed to tight race between Iranian biscuit producers. “Almost all other producers have already launched advertising campaigns in these cities. So we had to come up with a solution to help Salamat Biscuits stand out.”
“According to managers of Salamat Biscuits, the campaign has already had a positive impact on their sales in the two cities,” Rahmanian notes and concludes by saying that the campaign focuses on branding.