With DMN’s Help Digistyle Introduces New Platform
In a move aimed at promoting Iranian brands and designers, Digistyle has introduced a new platform through which local fashion designers and cloth producers can offer their products.
Digistyle is the apparel arm of Iranian e-commerce giant Digikala. The new platform was unveiled with help from DMN-A Brand Experience Agency, one of the subsidiaries of dnaunion.
Co-founder and CEO of Digikala Saeed Mohammadi says, “Digistyle was established some three years ago. Through the new platform, we will try to promote Iranian designers and apparel producers.”
According to Mohammadi, Digikala is set to extend help to local fashion designers and brand owners to increase their share in the market. He is of the opinion that Digikala’s marketing and digital advertising expertise along with its distribution network can be tapped for empowering local producers.
Digikala CEO says that designers and their stories are to be represented on Digistyle’s new platform.
Millions of Iranians shop at Digistyle. The e-commerce service would enable fashion designers to expand their market.
Digikala’s deputy for fashion and apparels, Ali Amoozadeh says, “Digistyle has been able to boost Iran’s apparel market, invigorating the sector by tapping smart solutions.”
According to him, 250 Iranian fashion designers will be able to introduce their latest works through Digistyle.
He also noted that thousands of Iranian businesses have been able to expand their operations using Digistyle’s infrastructure.
Amoozadeh believes, “Iranian designers’ work will be offered through Digikala’s marketplace.”
The marketplace is an e-commerce platform owned and operated by Digikala that enables third-party sellers to offer products on a fixed-price alongside Digikala’s regular offerings.
Amoozadeh adds, “Close to 1.7 million deferent products are offered on Digistyle,” adding that Digikala is seeking to promote works of local designers.
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