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The most attractive part in marketing for any brand is presentation of its new product to the customers: Products that should be introduced attractively so that in the first look they would persuade the viewer to buy and use them.

The Group Seb Pars Company, the official representative of Tefal products in Iran, in the month of Azar (November/ December) in order to introduce its new products held an event in the presence of members of its sales team.

In this event which was organized by the Magnolia Advertising Agency, the company put comprehensive information in relation to its products at the disposal of its sales team. Tefal has recently supplied to the market a number of pots and pressure cookers. Tefal products have important characteristics such as:

• One: Non-stick internal and external coating, easy for washing and maintenance.

• Two: Complete heat distributor.

• Three: Rigid and firm handles for better handling.

• Four: Resistant to high heat

In addition to the aforementioned cases, Tefal products do no harm the nature and nature-friendly consumers can easily use them.

In this event which was presented by Reza Rashidpour (actor, director), the Tefal sales team closely observed products that were attractively decorated. In line with this event, the brand appreciated the best of its sales team and presented awards to them.

The awards were presented to creditworthy representatives and those who had good cooperation with Tefal during the past year. Some of the awards had been selected from various Tefal products.

Meanwhile, the stand of the products had been arranged like a store environment and well acquainted the audience in the ceremony with the expectations of the Tefal Company. Such performances brought the audience closer to the products. The Tefal brand event received a warm welcome and participants received a Tefal Tempo frying pan at the end of the ceremony.

Design and Project Production Factors

Advertising Agency: Magnolia

Project Manager: Roya Tabibi

Executive Administratorof the Project: Sahar Amirani